[ Beijing, CHINA ]
Samsung has opened at first unit Galaxy Lifestyle Store in Beijing, China, at The Place shopping center.
The store provides a Samsung-branded experience of today’s converging mobile technology and lifestyle products. The Samsung Galaxy Lifestyle store allows consumers to experiment with and buy Samsung consumer products. In its descriptions of the store, Samsung has said its intent was to create a playground not just a retail store; a place to hang out, meet new friends and access exclusive content, together. The Samsung Galaxy Lifestyle Store is divided into five areas: a Product Experience Zone, a Galaxy Lab, Galaxy Accessories, Concierge, and Galaxy Music, allowing visitors to see, learn and experience the latest applications and products on their terms.
The Place shopping center is situated in the heart of Beijing, known for having the largest LED screen in Asia, at 250 meters long and 30 meters wide. The LED screen is suspended above the central plaza hovering over shoppers, much like the Freemont Street Experience in downtown Las Vegas is situated overhead.